SEO for Family Law Checklist
Why Family Law Firms Need SEO
As SEO helps a company’s website generate more organic traffic and potential clients, it’s no wonder it is such an important digital marketing strategy for family law firms to reach success. Legal consumers tend to act quickly as well with as much as 36% stating that they would choose a law firm within one week of discovering a legal issue. This makes sense considering the emotional pull of family law issues – clients may want to act quicker to resolve their case since it has such a direct impact on themselves and their loved ones. With social media and the internet, it’s now easier than ever to find a law firm and schedule a consultation right away, which means your search visibility on search engines needs to be high.
It's clear that showing up on search engines like Google is essential for family law firms. As 93% of people seeking legal support turn to Google for help, online search is going to be THE place your future clients will find you. So, if you haven’t hired an SEO consultant or agency for SEO support, we highly recommend you do. If you have some questions about what to look for, we’ve got you covered. Look at our SEO for family law checklist below for additional support.
SEO for Family Law Firms
Did you know we first started doing SEO for family law firms? We’ve helped family law attorneys optimize their website content and blog posts since 2020.
SEO Tactics for Family Law Firms
When it comes to SEO efforts, it’s important to remember that SEO is an investment. You will see results over time, and it does take nourishment to continue to see results. If you’re confused or wondering what kind of SEO efforts are important, here are our top SEO tactics for family law firms:
Keyword-Targeted Content
One way family law firms can reach more clients is through keyword research and keyword-targeted website content. We recommend creating website content, including blog posts, that cater to what your clients are searching for, including specific divorce questions. This might include a topic such as “what’s the difference between a contested and uncontested divorce” or “how do you get a restraining order in California?”
We recommend using more niche keywords and keyword phrases and asking yourself what you would search for if you were looking for a family law attorney.
Set Up Your Google Business, Yahoo Local, and Bing Places for Business Profiles
Do be sure to claim these profiles. We highly recommend starting with your Google Business profile. These tools are free and provide searchers with a comprehensive overview of your services, location, contact information, and reviews. Positive reviews play a key role in how Google ranks businesses on Maps, which can help bring up your presence on local searchers with keywords like “family law attorney near me.”
High-quality, positive reviews – especially five-star reviews – will improve your business’s search visibility and make your website much more appealing for potential clients to come visit.
Local SEO
Search engines are smarter now than ever. If you put in “divorce lawyer” into a search engine, you will see results for divorce lawyers in your city. Location and intent take precedence in search now, which means you must optimize your website content for local keywords.
Let’s say your law firm is in San Diego, CA. That’s a big city, meaning there’s lots of competition for the keywords “San Diego family law firm.” You could optimize your website for this keyword phrase and make additional pages for other areas of San Diego as well. There are people in San Diego searching for “Solana Beach family law firm” and “Del Mar family law firm” too. Capitalize on that and make location pages to try to show up on Google’s first search engine results page (SERP) for these keyword phrases as well. Chances are these are underrepresented on search engines, which means you’re more likely to show up higher on a SERP.
Competitor Analysis
The SEO company you hire should conduct competitor analysis as it’s essential to know how your competition is performing on SERPs. A competitor analysis covers the following:
· Keyword analysis – which keywords are your competitors targeting?
· Backlinks – where are your competitors getting their backlinks from and how?
· Traffic – how much traffic do your competitors’ pages get?
Technical SEO and Auditing
Technical SEO takes care of any issues that could potentially harm how your website performs or shows up on a search engine. When a search engine crawls, indexes, and ranks your site, it analyzes the content on your pages in order to understand how your website it set up. The following could lead to a poor user experience and therefore hurt your performance on a search engine:
· Broken links (404 errors)
· Slow loading time
· Redirects
· Website not optimized for mobile
Add Your Company to Family Law Directories
Another SEO tactic you can use is to add your business to family law directories to boost your online expertise, authoritativeness, and trustworthiness. Here are some we highly recommend:
· Avvo
· Nolo
· FindLaw
Remember Google likes consistency, so ensure all your directory listings contain the same name, address, opening hours, and phone number. The more online directories you’re on, the more trust search engines will have in your firm. This means that Google will be more likely to recommend your website to searchers.
Improve SEO for Your Family Law Firm Today
TM SEO Services is proud to work with local San Diego-based family law firms. We’ve helped countless firms improve their search visibility, increase traffic, and appeal to their ideal clients through on-page and off-page SEO tactics.
Harness the power of SEO and help more clients find you online by contacting us today!