SEO Case Studies
Real SEO Strategies. Measurable Results.
SEO isn't just about rankings. It's about helping the right people discover your business when they're actively searching for what you offer.
Explore how I've helped businesses across medical aesthetics, e-commerce, healthcare, fitness, and other competitive industries increase their organic visibility through customized SEO strategies.
Kalon Laser Aesthetics
Growing Organic Visibility for a Denver Medical Aesthetics Practice
The Challenge
Kalon Laser Aesthetics operates in the highly competitive Denver medical aesthetics market, where potential clients have dozens of options when searching for treatments like laser hair removal.
The opportunity wasn't simply to increase traffic—it was to increase Kalon's visibility for searches directly connected to the treatments and services prospective clients were already looking for.
The Strategy
I developed an ongoing SEO strategy centered around strengthening Kalon's topical and local authority.
Rather than relying on one broad service page, we expanded the website with dedicated treatment pages and supporting educational content targeting specific search behaviors and questions.
The strategy included keyword research, treatment-page development, supporting blog content, on-page optimization, internal linking, and local search optimization.
The Results
From July 9, 2025 through September 23, 2026, Kalon's tracked SEO campaign achieved:
Overall tracked search visibility increased by 26.49% during the campaign.
The Takeaway
By creating greater depth around Kalon's priority services and aligning content with how prospective clients actually search, we built a much larger organic footprint in a competitive local market.
UV Skinz
Increasing Organic E-Commerce Revenue by 915% in One Year
The Challenge
UV Skinz sells UPF 50+ sun-protective clothing online, placing the brand in a competitive e-commerce environment where organic visibility has a direct connection to product discovery and revenue.
The goal was bigger than increasing rankings or traffic: organic search needed to become a meaningful revenue channel.
The Strategy
I developed an e-commerce SEO strategy incorporating keyword and competitor research, technical SEO, content planning, on-page optimization, internal linking, and ongoing performance analysis.
We continually identified new search opportunities and optimized the website around how customers were actually searching for sun-protective apparel.
The strategy also extended beyond traditional category and product optimization into supporting content designed to strengthen the site's topical authority and expertise.
The Results
Over the course of one year, the SEO campaign helped UV Skinz's organic search channel generate:
Organic search became substantially more valuable as both a discovery and revenue-generating channel for the business.
The Takeaway
Traffic alone doesn't make an e-commerce SEO campaign successful.
By connecting SEO strategy with product discovery, customer search behavior, site architecture, and conversion opportunities, organic search can become a measurable source of business growth.
MoveU
Creating Content That Generated 221,000+ Google Impressions
The Challenge
MoveU provides educational content and programs centered around movement, mobility, pain, and body mechanics.
That created an enormous organic search opportunity—but also meant competing against established health, fitness, and medical websites for informational searches.
The challenge was finding topics where MoveU's expertise and audience needs intersected with real search demand.
The Strategy
I worked closely with the MoveU team to understand their approach to movement and body mechanics and translate that expertise into an SEO-driven content strategy.
Keyword research helped identify opportunities around topics including back pain, sciatica, hip impingement, uneven hips, SI joint pain, scoliosis, scapular winging, shoulder impingement, and other movement-related concerns.
The SEO strategy included ongoing site auditing, content optimization, Google Search Console analysis, supporting pain pages, Google Business Profile work, and backlink outreach.
The Results
One SEO blog alone generated more than:
Other optimized articles also began gaining significant organic visibility, including content surrounding uneven hips.
Within the first three-month SEO package, most of the SEO blogs I authored were appearing on Google's first page.
The Takeaway
MoveU demonstrated what can happen when subject-matter expertise and SEO work together.
Instead of producing generic SEO content simply because a keyword had search volume, we built content around questions that aligned with both what people were searching for and what MoveU genuinely knew how to teach.
Want Results Like These?
Every strategy starts with understanding your business, your market, and how your customers search. Let's talk about where organic search can take yours.